Multidisciplinary Human

Browse → Archival of Selected Works • Commercial • Think Tank

SCDATHIRTY
2025

SCDA turns 30! To celebrate three decades of multidisciplinary design excellence and creative exploration, a curated showcase of international work spanning architecture, interiors, landscape and product design was presented at NDC, offering a reflective look at the studio’s journey.

A commemorative 30th anniversary logo and tagline was created specifically for the event, alongside exhibition graphics, panel designs for each specialisation, and publicity reels for marketing. The exhibition countdown and launch were announced across Facebook, Instagram and LinkedIn. Behind-the-scenes content, live event updates and the exhibition tear-down were documented and shared through Instagram Stories, posts and Reels. This extended the celebration beyond the physical exhibition, allowing audiences who were unable to attend to experience it remotely.

The exhibition was held from 26–30 November 2025 at National Design Centre (NDC), Singapore. It subsequently travelled to Blue Lake Lakeside Art Centre in Chengdu, China, from 23 April–14 May 2026, marking SCDA’s first major overseas exhibition. The exhibition then returned to Singapore for its final showcase and was presented at Urban Redevelopment Authority (URA) Centre, Singapore, from 5 June–30 July 2026. Admission was free at all venues.

Associated with: SCDA

Filed under
Identity, Copywriting, Writing, Documentation, Social Media and PR Marketing

llora Flagship Store
2022

llora, a line of exotic leather handbags, was launched in 2015 before finally opening its first flagship store at the iconic Raffles Hotel Arcade in August 2022.

Note: The original store has since closed in 2025. The new flagship store is now located in Takashimaya, Level 3.

Associated with: SCDA
Client: Ling Fu, Founder

Filed under
Photography, Colour Correction, Photo Touch-up

Soori Bali Marketing
2021–22

Nestled in tranquil surroundings, Soori Bali offers a welcome escape from the bustle of city life. This selected collection features video content (originally captured by content creators) that were thoughfully recut and paired with traditional Balinese music to evoke the hotel’s signature atmosphere and philosophy.

Associated with: Soori Bali (Soori Hotel and Resorts)

Filed under
Art Direction, Video Editing

Portrait Photography
2019–26

While a few posed shots are always part of the mix, the real magic (and the most fun) comes from creating a relaxed space where people can drop their guard, feel at home, and let their genuine essence be captured.

Note: All portraits were taken with sunlight as the main source of light, which is my personal favourite.

Associated with: SCDA

Filed under
Photography, Portrait photography, Natural-light photography

Wildlife Matters: 10 Years of Conservation in Singapore
2019

To celebrate WRSCF’s 10th anniversary of protecting Singapore’s native wildlife and supporting local conservationists, the book reflects a decade of conservation efforts through its physical design. The protective slipcase acts as a metaphor for WRSCF itself: just as the case protects the book, the conservation programme provides a protective layer for the species under its care.

Associated with: Epigram SG
Client: Wildlife Reserves Singapore Conservation Fund (WRSCF)

Filed under
Creative Direction, Publication, Illustration, Infographics

Book Cover Designs
2019

Four fiction and one non-fiction book cover designs and content layouts for four authors.

Associated with: Epigram SG and Epigram UK
Client: Jason Erik Lundberg, May Seah, Lau Siew Mei, Pico Iyer

Filed under
Book Cover Design, Illustration

SBPA London Book Fair
2019

Lines were incorporated both to indicate how Singapore and the rest of the world are connected through the shared interest of reading, and to serve as directional signage, leading people through the staggered panels for effortless navigation.

Associated with: Epigram SG and Epigram UK
Client: Singapore Book Publishers Association (SBPA) and National Arts Council (NAC)
Photo: Courtesy of SBPA

Filed under
Exhibition, Exhibition Design, Spatial Design

Pesta Raya
2018

To celebrate Malay arts is to discover their rich culture. Commonly seen foundational shapes in Malay motifs (circle for unity, square for relating the tangible and the intangible, and triangle for balance and control) were utilised to form a fun and organic pattern that reflects what Malay culture stresses: unity and harmony.

On their own, the original shapes represent tradition. But once overlapped with one another, new and unique shapes are formed, representing present-day modern art forms of modularity and adaptability.

Apart from the shapes, the logotype shows a mixture of regular and italics sans-serif font styles, paired with the overall pattern’s bright and colourful palette. This combination reflects how harmony and balance are created through the expression of integration and progress—a reminder that in order to move forward, we must look back and appreciate how far we have come.

Associated with: qu’est-ce que c’est design
Client: Esplanade - Theatres on the Bay, Singapore

Filed under
Creative Direction, Identity

Asian Art Activism
2018

Asia Art Activism is a UK-based collective of artists, curators and academics with an interest in and investigation of the intersection of ‘Asia’, ‘art’ and ‘activism’.

Continuing the triangle motif of their earlier logo, they believe that its multiple points and ability to be flexibly applied in various orientations represent the multiplicity of meanings and connections across geographics and areas of knowledge.

The new design utilises the three As to form a bold and distinct equilateral triangle. When placed in this format, each ‘A’ has adequate prominence, which not only allows each of them to be represented as a standalone concept but also allows the concepts to interact with one another infinitely—just as the members of Asia Art Activism engage with these concepts alongside their own specialisations within their work.

Associated with: qu’est-ce que c’est design
Client: Annie Jael Kwan, Curator

Filed under
Creative Direction, Identity

q
2017

The oeuvre of q seeks to ask questions—unique, nondescript, and commonsensical—to get a variety of responses. Our contributors range from children to industry professionals, allowing a fresh perspective for both the questions and answers.

For this studio-initiated project, five designers were each assigned different roles. I was tasked with the following two.

First, to create (from scratch) a fictitious columnist who responds to each issue’s burning question, posted to our audience via social media platforms (Instagram, Twitter, and Reddit). Six hundred words per article, with lots of research via movies, books, and interviews, and cheeky hidden messages in every article—all “written by” Christopher Luke Collins*, a 34-year-old British, witty, and sentimental man—was born.

*He sounds like a dream, but too bad he ain’t real!

Second, to share behind-the-scenes processes on our studio’s Instagram account, bringing the audience along with us as we prepared the zine from start to finish, which generated awareness and excitement. This also helped us publicise the zine to the world, gathering responses to our questions from across all platforms.

With a limited budget, we sourced establishments around the world (cafes, bookstores, etc. that were in line with the issue’s theme) that would allow us to place a limited 10–20 copies free for their customers to pick up. Once the locations were secured, the zines, along with handmade posters for that issue, were delivered—with a special request: a snapshot of the staff holding up our zine as promotional material on both parties’ social media accounts. This helped generate free advertising for both sides: a win-win situation with a +1 point for independent brands!

Throughout its run, q-zine has travelled to many countries, starting with Singapore, Hong Kong, Thailand, and Seoul, South Korea, then Nantes, France, New York, USA, and Melbourne, Australia, before ending in London, UK.

Limited run.
500 copies per issue.

Associated with: qu’est-ce que c’est design

Filed under
Writing, Editorial, Research, Social Media and PR Marketing